Journalists Reveal the Do's and Don'ts for Pitching the Media
The ability to create an effective media pitch is a PR pro’s best asset – it can help secure invaluable media coverage and can lead to ongoing media relationships, exclusive stories, and future collaboration opportunities.
But first you need to cut through the noise – and that’s no small challenge. The majority of journalists receive more than 50 PR pitches per week. So how do you stand out in a journalist’s already inundated inbox without resorting to gimmicks or clickbait?
We went straight to the source to find out, gathering insights from over 3,000 journalists to bring you their insider tips for pitching to the media.
Our tip sheet includes their perspectives on effective PR outreach, including:
- What makes a compelling media pitch
- The best assets and information to include in your pitch
- The top reasons reporters reject pitches
Remember that there is no “one-size-fits-all” approach to media pitching. With these must-know tips, you’ll be able to craft more customized, effective pitches, increase your chances of getting responses from journalists, and secure more earned media coverage.
Fill out the form to get these media-approved pitching strategies.
Please fill out the details across the page to download the tip sheet. NOTE: the demo check box is optional and should only be ticked if you'd like a CisionOne demo.