For many people in the UK, eating a McVitie’s biscuit is an act of pure comfort and enjoyment.

Ulker, meanwhile, is the well-known everyday treat for people across Turkey and the Middle East. pladis also distributes a range of premium chocolate brand Godiva especially for the grocery aisles.

While the PR and communication strategies for these brands may differ in the details, they all have to align with the strategic objectives of pladis, their corporate parent. And without Cision Comms Cloud™ and the expertise of the Cision Insight teams, digesting on all the data pladis has at their disposal—and acting on it—would be an impossible feat.

Read on to see how Cision, working with 3 Monkeys Zeno, revolutionised pladis’ comms output.

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