Cision has collaborated with Macmillan Cancer Support to implement an effective measurement programme that aligns to their goals.

By measuring mainstream media alongside public perception surveys and combining this with sign-ups for their biggest yearly campaign, the World’s Biggest Coffee Morning Macmillan have been able to demonstrate that their targeted communication strategy has been successful.

Through proactive coverage, Macmillan’s PR team were able to raise awareness of the fundraising event among the public and increase understanding of the support the charity offers to its audience.