PR news round-up (20-24 May)

Here’s a round-up of PR news from the past week, including CommsCon X Insights, the AMEC Awards and wins for Launch, Popcorn PR and Frank.

 

CommsCon X INSIGHTS


Last November, Cision held #CommsCon18 – our first ever communications congress where we brought together the biggest and best in PR and spent a whole day discussing the state of the industry with high-profile panel events, keynotes and debates.

But this year we’re going to approach things a little differently and will be hosting a variety of smaller, themed events throughout the year as part of the CommsCon franchise – so what’s next?

On June 25, we bring you CommsCon X INSIGHTS – the first event of our series and which concentrates on comms measurement and proving ROI in an era where AI and machine learning are looking to transform the PR industry.

In a world of big data, we will be discussing why it’s more crucial than ever before for communicators to maximise their humanity with authentic, creative and effective campaigning – and how to utilise the theory of ‘people plus tech’.

 

Opinion


 

Oliver Druttman, brand reputation director at Launchexplains how to balance tight journalist deadlines with crafting the right crisis response.

 

Awards news


The Cision team at the AMEC Awards

 

Cision received the highest number of honours at last night’s AMEC Awards. The company secured eight awards, including a prestigious Platinum Grand Prix prize for its work with Slimming World.

In winning the Grand Prix for the most effective media intelligence, research & insights company campaign for its work on Slimming World’s Carbfusion activation, the company secured one of only two Grand Prix prizes handed out on the night. In addition, judges awarded Cision a further four gold, two silver and one bronze awards. Of the gold awards, CommsCon won Best use of measurement for a single event and the full write-up can be found here, while the full list of winners is available here.

 

People news


Headland has appointed two new partners. Susanna Voyle has joined the consultancy with immediate effect, while the firm has also promoted Toby Pellew to the position.

Wool firm The Woolmark Company has hired Steve Toal as communications consultant UK. He will lead the company’s UK comms activity, with the appointment marking the first time the business has brought comms in-house.

 

Account wins


Wagamama has appointed Launch to handle an integrated campaign promoting the restaurant chain’s kids’ menu offer this summer.

SHS Drinks, which manufactures brands including WKD and Shloer, has selected Popcorn PR as its retained UK consumer PR agency.

 

 

Rooftop bar and restaurant Savage Garden has appointed Mason Williams Communications to handle an integrated brief.

Business insurance provider Simply Business as appointed Frank as its lead comms agency. Frank will develop strategies across owned, earned and paid channels, helping the company to champion the contribution of small businesses to the UK economy.

Sauce Communications has announced two new client wins. Cobra Beer has appointed the agency to handle all of its UK comms activity, while subscription service Craft Gin Club has selected Sauce to launch both a summer and Christmas campaign.

Parenting lifestyle brand Emma’s Diary has hired Speed Communications on a retained basis. Speed will work with the brand to raise its profile through a multichannel strategy.

Bakery brand Bells of Lazonby has appointed Paula Hunter from PR Hunter to help launch its new Bells & Whistles range of vegan cake slices.

 

 

Mission Foods, the world’s largest producer of tortilla products, has appointed The Hub as its UK trade comms agency.

About Alister Houghton

Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.

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