Here’s a round-up of PR news from the past week, including CommsCon X INSIGHTS, The Romans’ Joe Mackay-Sinclair and new senior hires at Engine | MHP, Palace Resorts and Good Broadcast.
CommsCon X INSIGHTS
With under two weeks to go until CommsCon X INSIGHTS, tickets are selling out fast. Register now to secure your place at the half day event – click here for the full agenda.
Alister’s tHOUGHTs ON… CommsCon X INSIGHTS
Alister Houghton, content marketing manager at Cision, reveals the thinking behind CommsCon X INSIGHTS and what communicators will learn by attending.
Interviews
Joe Mackay-Sinclair, founder and executive creative director of The Romans, talks about why he founded the agency, its focus on creativity and the best creative ideas he’s worked on.
People news
Engine | MHP has made two senior appointments to its healthcare practice. Arabella Moore and Jonathon Sheppard both join the agency as directors.
Palace Resorts has brought all of its PR, branding and marketing efforts in-house, managed by a global marketing team. As part of the move, the company has promoted Cessie Cerrato to vice president of public relations.
Cessie Cerrato (picture credit: David Handschuh)
Good Broadcast has promoted Jack Baine to head of Good Broadcast London. He was previously senior broadcast consultant with the agency, having previously been a senior journalist and editor at the BBC.
Jack Baine
Wyatt International has promoted Karen Bernie from managing director to chief executive officer. The agency has promoted Mark Fones to succeed Bernie as managing director.
Account wins
Unilever has appointed The Hoxby Collective to produce content for its “Wikipedia for cleaning” Cleanipedia site. The project will see the collective creating online articles across 10 European markets.
Stereo microscope manufacturer Vision Engineering has appointed Centropy PR as its global lead agency. Centropy will oversee the company’s global thought-leadership programme and media relations operation, coordinating across all international territories.
We Are Indigo will represent The Cotton Lifestyle Group’s luxury Beach Club, Fitness Club and Supper Club in Ibiza, managing PR for each of the venues.
Heritage Lincolnshire has selected Shooting Star to promote the restoration of the Grade II listed Old King’s Head coaching inn near Boston. The inn is set to be reopened as a luxury B&B and cafe.
Commerce protection platform Signifyd has appointed CubanEight to support its global expansion and bolster its UK presence.
Football Index, the football stock market, has appointed Brandnation to handle its UK PR brief. The agency has been briefed with raising awareness and positioning the platform as a responsible and sustainable alternative to regular betting.
Life insurance firm yulife has appointed Brazil on a retained basis to oversee its comms, media relations and social media activity.
Furniture maker De La Espada has selected Camron PR to handle its comms brief.
About Alister Houghton
Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.
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