Justine Flatley, product manager for content partnerships at Reuters, discusses the new Reuters Connect platform, how it helps the news agency and the benefits it provides to PRs.
What is Reuters Connect?
Reuters Connect is the global marketplace that the world’s leading broadcasters and publishers turn to for incredible coverage that engages, inspires and grows audiences.
Described by The Drum as “the world’s biggest shop window for news content”, Reuters Connect features over 15 million assets from Reutersand partners including BBC, Variety, USA Today, Newsflare and more.
Reuters Connect offers unrivalled coverage in every multimedia format that includes live video, breaking news and archive content, as well as sports, business, entertainment.
The platform provides customers seeking high-quality content with an impressive array of providers in a single, trusted destination.
What led Reuters to set up the service?
We wanted to position Reuters News Agency at the centre of the news ecosystem in order to help us, our customers and our partners thrive in a changing media landscape.
Traditionally, Reuters customers were limited to picking single products, for example sports video, via an all-you-can-eat commercial model. This posed an issue because clients only saw what they subscribed to (the equivalent of this would be going to Ikea to buy a lamp and only seeing lamps).
Reuters Connect was developed as the biggest virtual shop-window for content, giving customers the ability to see everything, not just what they subscribe to, whilst at the same time continuing to enjoy subscriptions for their core needs.
What sort of content does the platform contain?
Reuters Connect is home to more than 15 million pieces of premium content across 12 subjects, 16 languages and a growing number of content providers.
It offers immediate access to raw and ready-to-publish coverage with live video, breaking news and archive content dating back to 1896 from Reuters and our chosen partners.
Our growing marketplace spans every multimedia format including video, text, pictures and graphics and opens up a window to the world through the lens of entertainment, sports, business, technology and more.
How do partners play a role in Connect?
Our partners are increasingly important to Reuters Connect.
In addition to Reuters award-winning coverage, we have enlisted some of the world’s most respected media outlets, such as the BBC and CNN, as well as leading sector authorities, including sports coverage from USA Today and Perform, and entertainment coverage from Variety and WENN to offer a world of content in one convenient location.
This growing partner portfolio offers a whole new level of access to content that today’s broadcasters and publishers cannot find elsewhere.
You’ve just added content from National Geographic and PBS NewsHour to the platform, how will that benefit users?
We are very excited to introduce National Geographic and PBS NewsHour content to the Reuters Connect platform.
National Geographic, one of the world’s most renowned sources of stunning photography, now offers Reuters Connect customers captivating images of wildlife, culture, history and the environment, from the ever-growing National Geographic Image Collection.
PBS NewsHour provides footage from the US and around the world, including content from current news locations, as well as historic and evergreen footage from the NewsHour’s rich 40-year-old archive.
How can Reuters Connect benefit PRs?
As Reuters Connect continues to emerge as the ultimate media marketplace, niche media houses and large broadcasters alike have the opportunity to contribute to the Connect platform and trade alongside the world’s largest international multimedia news provider.
PRs can be confident that by partnering with Reuters, their clients’ content can reach a more diverse and global audience, with the added benefit of increased brand recognition and prestige.
Finally, do you anticipate adding content from other brands to Reuters Connect’s portfolio?
We plan to double our family of partners this year. Although this is ambitious, we’re careful about selecting partners to ensure the content they provide is compelling and meets customer demand.
About Alister Houghton
Alister writes about the PR and comms industry as content marketing manager at Cision. Send press releases, interview pitches, Inside the Campaign/PR case study examples and thought leadership pieces to alister.houghton@cision.com.
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