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Contributor

Scott Newton

About Scott Newton

Scott is a Senior Director at Cision, building bespoke media intelligence solutions to address the challenges of communication professionals. With almost ten years of experience, Scott specialises in combining audience data, media outputs and organisational outcomes to measure the impact of communications activities.

Can Media Buzz Predict this Year’s Oscar Winners?
08 Mar 2023

Can Media Buzz Predict this Year’s Oscar Winners?

Can pre-ceremony media buzz translate to victory on the night at the Oscars? Cision Insights has taken a look at both traditional and social media – with a spotlight on what happened in the 2022 Oscars race – to see what it means for this year’s...

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Three Post-Pandemic ESG Lessons for Comms Teams
23 Jun 2023

Three Post-Pandemic ESG Lessons for Comms Teams

ESG has been on the radar of PR and communications teams for some time, with businesses carefully crafting narratives to make clear their positions on all things environmental, social and governance. Yet with the post-Covid recovery, Russia’s...

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