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    Next Generation Cision Communications Cloud

    Cision Connect, Distribution and Advanced Media Monitoring & Analytics Dashboards

    Cision Communications Cloud

    Media Database, Distribution and Monitoring & Analytics

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  • PR NEWSWIRE
    Cision PR Newswire

    Get Your Content in Front of a Global Audience of Journalists and Influencers

    Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.

    Explore the Power of PR Newswire
    The Growing Importance of ESG in Communications

    Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.

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  • OUTREACH
    CisionOne Outreach

    Connect with the Right People to Amplify Your Stories. Effortlessly.

    CisionOne Outreach. Proactively discover the journalists and influencers who will tell your story best with the world's most accurate, global database of AI and human-validated media profiles.

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    2024 State of the Media Report
    2024 State of the Media Report

    Now in its 15th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies.

    GET THE REPORT
  • MONITORING & ANALYTICS
    CisionOne Monitoring

    Discover the Stories That Impact Your Brand. In Real-Time.​

    CisionOne Monitoring. See the most relevant news, trends and conversations that matter to your brand with the world’s most comprehensive monitoring service.

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    Stance - The Next Generation of Sentiment Analysis
    Stance: The Next Generation of Sentiment Analysis

    Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale.

    GET THE REPORT
  • INSIGHTS
    Cision® Insights

    Insights for Data-Driven Comms Strategies

    The combination of expert Analysts with advanced brand tracking technology to understand what your audience is saying, why they’re saying it, and what you should do next.

    Explore the Power of Insights
    The PR Lifeline:
    A guide on how to manage a PR crisis

    This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis.

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  • JOURNALIST SERVICES
    Cision®

    Our Services for Journalists

    Search or advertise roles—from freelance to full-time—on the UK’s top job site, trusted by thousands of media professionals. Easily update your profile in our media database to stay connected to the PR community.

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    Looking for a new opportunity?

    Our job website is the leading source for editorial and production vacancies in the UK, attracting thousands of journalists each week.

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Contributor

Dave McCreery

About Dave McCreery

Dave is the Senior Content Manager at Cision specializing in SEO-driven content strategies. He has over 10 years of content creation experience and proven success crafting stories that engage, educate, and entertain audiences across different markets and industries.

What Is Public Relations? The Real Meaning of PR
24 Apr 2025

What Is Public Relations? The Real Meaning of PR

What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.

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How to Build Brand Loyalty as a PR Professional
23 Jan 2025

How to Build Brand Loyalty as a PR Professional

Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.

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5 Cost-Effective PR Ideas to Maximize Your Year-End Budget
07 Nov 2024

5 Cost-Effective PR Ideas to Maximize Your Year-End Budget

Getting the most out of your budget is a challenge, but with these cost-effective PR ideas, you can do more than ever – even with an end of year squeeze.

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How Actionable Insights Can Transform Your PR Campaigns
24 Oct 2024

How Actionable Insights Can Transform Your PR Campaigns

Actionable insights inform and transform your PR efforts for the better. Find out how to get actionable insights and use them to get better results.

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Using the RACE Model in PR Campaign Planning
15 Oct 2024

Using the RACE Model in PR Campaign Planning

The RACE model can help you build PR campaign plans that deliver results for your brand. Find out what it is and how to apply this model to your campaigns.

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Brand Monitoring & Management Tactics Every PR Pro Should Know
03 Oct 2024

Brand Monitoring & Management Tactics Every PR Pro Should Know

Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.

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