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Contributor

Dave McCreery

About Dave McCreery

Dave is the Senior Content Manager at Cision specializing in SEO-driven content strategies. He has over 10 years of content creation experience and proven success crafting stories that engage, educate, and entertain audiences across different markets and industries.

How Public Relations Can Improve Brand Sentiment
24 Jul 2025

How Public Relations Can Improve Brand Sentiment

Public relations professionals can improve brand sentiment in several ways, all of which can have a big impact on your business both short and long-term.

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The PR Metrics and Measurement Tactics That Will Improve Your Strategy
25 Jun 2025

The PR Metrics and Measurement Tactics That Will Improve Your Strategy

PR metrics and measurement tactics are more important than ever in PR. Find out what metrics are out there, what they mean, and how to use them effectively.

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What is PR in Marketing?
12 Jun 2025

What is PR in Marketing?

PR in marketing has a lot more crossover than you might think. While they’re separate teams, there should be close collaboration to get the best results.

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7 Journalist-Approved Tips to Improve PR and Media Relations
22 May 2025

7 Journalist-Approved Tips to Improve PR and Media Relations

Using data from Cision’s 2025 State of the Media Report, improve PR and media relations with these seven journalist-approved tips to build lasting connections.

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What Is Public Relations? The Real Meaning of PR
24 Apr 2025

What Is Public Relations? The Real Meaning of PR

What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples.

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How to Build Brand Loyalty as a PR Professional
23 Jan 2025

How to Build Brand Loyalty as a PR Professional

Knowing how to build brand loyalty is a must for any business but knowing what to look for and act on is a good place to start – especially for PR teams.

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5 Cost-Effective PR Ideas to Maximize Your Year-End Budget
07 Nov 2024

5 Cost-Effective PR Ideas to Maximize Your Year-End Budget

Getting the most out of your budget is a challenge, but with these cost-effective PR ideas, you can do more than ever – even with an end of year squeeze.

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How Actionable Insights Can Transform Your PR Campaigns
24 Oct 2024

How Actionable Insights Can Transform Your PR Campaigns

Actionable insights inform and transform your PR efforts for the better. Find out how to get actionable insights and use them to get better results.

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Using the RACE Model in PR Campaign Planning
15 Oct 2024

Using the RACE Model in PR Campaign Planning

The RACE model can help you build PR campaign plans that deliver results for your brand. Find out what it is and how to apply this model to your campaigns.

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Brand Monitoring & Management Tactics Every PR Pro Should Know
03 Oct 2024

Brand Monitoring & Management Tactics Every PR Pro Should Know

Brand monitoring and management is important for every organization. Find out what you should be doing to keep an eye on your brand and what to do next.

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