Opinion


Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands

Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'

Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]

Launch’s Barbara Watson: The future of influence

Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]

Tecmark’s Jess Pardoe: Don’t underestimate the power of PR in SEO

Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]

MoneySavingExpert’s Katie Watts: How to build your own influencers

Katie Watts, senior press officer at MoneySavingExpert, explains how the site builds its own influencers, the reasons behind this strategy and […]

Clarion Communications’ Charlie Bagley: The future of influencer marketing

Charlie Bagley, digital director at Clarion Communications, presents his vision for the future of influencer marketing. The future of influencer […]

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap

Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]

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