Integrated Campaigns


Opinion: Earned media must work more effectively with paid and owned

Jim Hawker, CEO of integrated agency Threepipe, outlines why PRs need to work better with colleagues in paid and owned […]

Opinion: Let’s look forward to an era of value in media measurement

Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help […]

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

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