Alister's tHOUGHTs ON


Alister's tHOUGHTs ON... press releases

Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.

Alister's tHOUGHTs ON... PR stunts

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar [...]

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Alister’s tHOUGHTs ON: CommsCon X Insights

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]

Alister’s tHOUGHTs ON: media relations

Media relations. As much as the industry wants to be seen as more than peddlers of press releases, the fact […]

Alister’s tHOUGHTs ON: the state of the media

I’ll get the bad joke out of the way first. When discussing the state of the media, it would […]

Alister’s tHOUGHTs ON: Why you should care about PR measurement

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Creativity is a human endeavour

Alister Houghton, content marketing manager at Cision, explores the nature of creativity in communications and why the robots will never […]

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