Alister Houghton


Alister's tHOUGHTs ON... press releases

Alister Houghton, content marketing manager at Cision, discusses the company's new press release analyser and four-step press release writing guide.

Alister's tHOUGHTs ON... PR stunts

Alister Houghton, content marketing manager at Cision, discusses PR stunts ahead of Cision's webinar [...]

Alister’s tHOUGHTs ON: influencer marketing

I’ve always been something of a young fogey (assuming 28 can still be considered young). I think the only trend […]

Alister’s tHOUGHTs ON: CommsCon X Insights

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]

Alister’s tHOUGHTs ON: media relations

Media relations. As much as the industry wants to be seen as more than peddlers of press releases, the fact […]

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