Social listening is an incredibly valuable resource for PR and comms pros; tapping into this stream of information for any brands you're working with ensures you- and they- don't miss a vital part of the conversation around their brand.
You want to be tracking both what clients and prospects are saying on social, your industry and competitors. Any savvy brand should aim to be a part of the conversation and at the very least monitoring it in order to adjust ongoing campaigns, content strategies and more.
This e-book will cover best practices around listening, engaging and monitoring the conversation on social, including:
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