You know people are talking about your brand on social. Are you listening?
Social listening is an incredibly valuable resource for PR and comms pros; tapping into this stream of information for any brands you're working with ensures you- and they- don't miss a vital part of the conversation around their brand.
You want to be tracking both what clients and prospects are saying on social, your industry and competitors. Any savvy brand should aim to be a part of the conversation and at the very least monitoring it in order to adjust ongoing campaigns, content strategies and more.
This e-book will cover best practices around listening, engaging and monitoring the conversation on social, including:
- Why social media listening & monitoring is important for your brand's success
- Which types of mentions are important to listen to and how to widen your scope
- How to collect data and implement it into your brand's overall comms strategy