Do you know how your audience truly feels about your brand?


It’s a question that PR and comms pros all over the world have always asked: How do people feel about your brand?

In these challenging times, understanding and measuring brand sentiment is more important than ever. It helps give context to your campaigns, your messaging, and your overall brand strategy.

Fortunately, technology has come a long way so that knowing the sentiment around your brand is no longer a guessing game. In this e-book, we break down how to measure sentiment through many channels to help you build a bigger picture of the feelings towards your brand.


  • Why measuring brand sentiment is important – Know where your brand stands to help plan your strategy going forward

  • How measuring & analysing brand sentiment works – See how your sentiment compares to the sentiment around your industry in general

  • Tips to setting up sentiment analysis – From small companies to enterprise, get the tools you need to collect sentiment data

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