Measuring Up to the Moment


PRWeek and Cision's fourth annual Comms Report reveals the old and new obstacles the PR industry is facing, and how once more PR is rising to the challenge while proving its worth to the C-suite and on the bottom line.

This report surveyed respondents from the US only – however we believe the results are relevant and useful to consider on a global scale, as many of our previous reports have aligned.


  • Emerging obstacles and opportunities for comms teams

  • Overcoming challenges with technology, data and analytics

  • The most effective channels and influencers for impacting consumer behavior

  • The unique differences between agency & in-house perspectives

  • PR's growing role in the C-suite

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