Watch our live webinar From Pitch to Partnership: The New Rules of Working with Journalists to learn how the media works in 2022 and what PRs can do to work more effectively with reporters. 

The role of a journalist is quickly evolving – and as digital and social has grown, so too has the need to attract audiences and create content for these new platforms. 

With journalists stretched paper-thin and time being an even more valuable commodity to them, how do PRs work effectively with the media to get the right stories to the right journalist at the right time?

This webinar brings together voices from across journalism and PR to offer essential advice to help the pair build stronger relationships, from pitch to partnership.

Hear from host Claudia-Liza Vanderpuije (5 News), Alison Phillips (Editor-in-Chief, The Mirror), Genelle Aldred (Comms Strategist, GA\C), Lily Canter (Freelancing for Journalists podcast) and Luke Jacobs (Regional Editor, South East, Reach) as they discuss the state of journalism and the journalist-PR dynamic in 2022.

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Meet The Panelists: