See how advanced PR technology helps strategic communicators strengthen their media relationships and implement frameworks to streamline PR strategies, monitor and analyse campaign results, and prove their impact on the business.
We’ll speak with Mike Taylor, Vice President, Group External Communications at Accor, about how Cision Communications Cloud has enhanced their Communications strategy on a global scale.
- Accor’s PR technology decision, selection and implementation process
- How building frameworks to streamline their PR operations helped them scale globally
- Key ways the global teams use the media database to develop media relationships
- The data measurement and reporting they rely on to demonstrate success
Meet the Panelists
Vice President, Group External Communications - Accor
Head of Client Success and Operations - Americas Cision