E3 Case Study – Understand audience resonance with your stories


E3 (short for Electronic Entertainment Expo) is a global trade event for the video game industry. This year, both Nintendo and Xbox had big announcements at E3 (like they do every year!).  We looked at two different aspects of their announcements.

1. News coverage, in both traditional and social media
    2. How Nintendo and Xbox fans reacted on social media

Nintendo drove a much larger news cycle – more coverage, a higher share of voice.

But how did fans react? Watch the video to find out.



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