The UK beauty and health industry is growing rapidly, and in 2022 its value soared above £26 billion. Buoyed by channels like Instagram and YouTube vloggers, the latest beauty and wellness trends are now more accessible than ever before.
Navigating the industry, both for those within it and any external organisation with a vested interest, has naturally become much more of a challenge. Which products are making a mark? Which influencers move the needle? And how does mainstream media coverage compare to social media?
For brands looking to see how they fare, the recently launched Cision Beauty Barometer provides an in-depth resource covering the biggest names in the sector.
Produced monthly by the Cision Insights team, some of its key features include:
- An analysis of the leading beauty brands and top outlets covering the sector, covering both mainstream and social media
- A look at make-up and skincare products, and how volumes have shifted over time.
- A monthly ranking of the most mentioned product ranges across mainstream and social, with share of voice across make-up and skincare
Are you looking to learn more? Fill out the form and one of our experts will get in touch with you to discuss the Cision Beauty Barometer in more detail.