Thought Leadership

Industry reaction to Cision’s 2019 State of the Media report

Since its launch two weeks ago, Cision’s 2019 State of the Media report sparked discussion in both the communications and […]

Alister’s tHOUGHTs ON: the state of the media

  I’ll get the bad joke out of the way first. When discussing the state of the media, it would […]

Alister’s tHOUGHTs ON: Why you should care about PR measurement

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

Opinion: Earned media must work more effectively with paid and owned

Jim Hawker, CEO of integrated agency Threepipe, outlines why PRs need to work better with colleagues in paid and owned […]

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Profiling PR’s rising stars on International Women’s Day

To celebrate the role of women in PR, Cision asked nine rising stars under 30 to discuss what drew them […]

Creativity is a human endeavour

Alister Houghton, content marketing manager at Cision, explores the nature of creativity in communications and why the robots will never […]

Using Smart Engagement to engage journalists and influencers

PR and communications has long evolved from being solely about media relations. However, that doesn’t meant that PRs aren’t still […]

Why building an Influencer Graph will change your media relations strategy

When communicators implement the media relations aspect of their campaigns, they will always have target publications from which they need to […]

How Earned Media Management can re-establish PR’s place in the boardroom

When it comes to dividing up the marketing budget, research by analysts Burton Taylor has found that PR and comms […]

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