Thought Leadership

Our key takeaways from CommsCon X Insights

Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]

Alister’s tHOUGHTs ON: CommsCon X Insights

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]

Alister’s tHOUGHTs ON: media relations

Media relations. As much as the industry wants to be seen as more than peddlers of press releases, the fact […]

Industry reaction to Cision’s 2019 State of the Media report

Since its launch two weeks ago, Cision’s 2019 State of the Media report sparked discussion in both the communications and […]

Alister’s tHOUGHTs ON: the state of the media

  I’ll get the bad joke out of the way first. When discussing the state of the media, it would […]

Alister’s tHOUGHTs ON: Why you should care about PR measurement

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

Opinion: Earned media must work more effectively with paid and owned

Jim Hawker, CEO of integrated agency Threepipe, outlines why PRs need to work better with colleagues in paid and owned […]

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Profiling PR’s rising stars on International Women’s Day

To celebrate the role of women in PR, Cision asked nine rising stars under 30 to discuss what drew them […]

Creativity is a human endeavour

Alister Houghton, content marketing manager at Cision, explores the nature of creativity in communications and why the robots will never […]

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