Thought Leadership

Alister’s tHOUGHTs ON… integrated campaigns

I’ll level with you all: When I first started in my content marketing manager role here at Cision and read […]

Profiling PR’s rising stars on International Women’s Day

To celebrate the role of women in PR, Cision asked nine rising stars under 30 to discuss what drew them […]

Creativity is a human endeavour

Alister Houghton, content marketing manager at Cision, explores the nature of creativity in communications and why the robots will never […]

Using Smart Engagement to engage journalists and influencers

PR and communications has long evolved from being solely about media relations. However, that doesn’t meant that PRs aren’t still […]

Why building an Influencer Graph will change your media relations strategy

When communicators implement the media relations aspect of their campaigns, they will always have target publications from which they need to […]

How Earned Media Management can re-establish PR’s place in the boardroom

When it comes to dividing up the marketing budget, research by analysts Burton Taylor has found that PR and comms […]

Improving diversity and avoiding “whiteness” in PR

The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the […]

Use purpose-driven content to engage young people, says LADbible

“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR […]

How the Cision Innovation Lab is set to power comms development

The Cision Innovation Lab is developing technology to fuel the future of PR and comms, Cision’s David Barker, president of […]

Sir Craig Oliver: “Tell your own story, or it will be told for you”

Sir Craig Oliver, David Cameron’s former director of politics and communications, gave the keynote speech to an enthralled and packed […]