In-Cision Blog

Creating your own breakthrough: the seven cs to success

“Every human being seeks to be acknowledged, validated and valued” – Rohini Rathour Cision’s Empower group had the pleasure of […]

CommsConXInsights: “We will always need people to make sense of data”: Timo Thomann-Rompf

“You need to have the talent and the tools working in conjunction to get the best insights”. This is how […]

CommsCon X Insights: How to measure magic

Digital is not the ‘new media’ anymore, but rather the prime source of storytelling and the arena where all the […]

CommsCon X Insights: How does PR prepare for the age of AI?

The third session of Cision’s CommsCon X Insights event centred on the growth of artificial intelligence (AI) within PR and […]

CommsCon X Insights: The evolution of evaluation – so what?

Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]

Alister’s tHOUGHTs ON: CommsCon X Insights

Over the years, Cision (and its constituent companies) have held a variety of events, whether that be media briefings, panel […]

Embracing imperfection and learning from failure on the journey to enlightenment

Screwing up and doing it wrong may not sound like the most inspiring themes from a three-day summit on measurement, […]

Alister’s tHOUGHTs ON: media relations

Media relations. As much as the industry wants to be seen as more than peddlers of press releases, the fact […]

Alister’s tHOUGHTs ON: the state of the media

  I’ll get the bad joke out of the way first. When discussing the state of the media, it would […]

Alister’s tHOUGHTs ON: Why you should care about PR measurement

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

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