CommsConXInsights: “We will always need people to make sense of data”: Timo Thomann-Rompf

“You need to have the talent and the tools working in conjunction to get the best insights”. This is how […]

CommsCon X Insights: How to measure magic

Digital is not the ‘new media’ anymore, but rather the prime source of storytelling and the arena where all the […]

CommsCon X Insights: How does PR prepare for the age of AI?

The third session of Cision’s CommsCon X Insights event centred on the growth of artificial intelligence (AI) within PR and […]

CommsCon X Insights: The evolution of evaluation – so what?

Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]

Our key takeaways from CommsCon X Insights

Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]

Find out how to measure social magic at CommsCon X Insights

For a long time, the goal of organisations on social media was simply to “go viral”, rather than lead a […]

Learn about the latest earned media technology at CommsCon X Insights

At the turn of the millennium, fax machines and spreadsheets were the pinnacle of Earned Media Management technology.  Some 20 […]

Hear two organisations’ measurement journeys at CommsCon X Insights

Historically, PR measurement has been about deriving large numbers which look impressive on the face of it but don’t link […]

Discover how AI will change PR at CommsCon X Insights

Is AI PR’s bigfoot? Despite buzz about the rise of artificial intelligence in comms, there is a dearth of examples […]

Reuters’ Axel Threlfall: “We want PRs to build a rapport with us”

Reuters want comms professionals to build long-lasting relationships with its journalists, Editor-at-Large Axel Threlfall revealed at Cision’s latest media briefing. […]

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