Alex Alsworth

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About Alex Alsworth

Alex Alsworth is the UK Insights Sector Lead for Government, Not for Profit and Finance, with five years of earned media analysis experience with Cision and a further seven of market research account management.

How Can Charities Communicate With Gen Z?

How Can Charities Communicate With Gen Z?

For PR and comms teams working for, or with, charities, it’s vitally important to have an understanding of audience. Who are you trying to reach? What kind of messaging to they respond to? And which group is most likely to advocate for charities?...

Analysing Comms in the Charity Sector

Analysing Comms in the Charity Sector

There are more than 160,000 charity organisations in the UK, so navigating the sector can provide a challenge for both those operating within it and any external organisation with a vested interest. Communication, naturally, is vital in the third...