Purpose


FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

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