Earned Media Measurement


CommsConXInsights: The evolution of evaluation – so what?

Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]

Our key takeaways from CommsCon X Insights

Cision’s CommsCon X Insights aimed to do exactly what the name suggested: provide insight into measurement journeys, social evaluation, the […]

Hear two organisations’ measurement journeys at CommsCon X Insights

Historically, PR measurement has been about deriving large numbers which look impressive on the face of it but don’t link […]

Alister’s tHOUGHTs ON: Why you should care about PR measurement

When you see something relating to PR measurement, which of the following best describes how you feel? Are you one […]

Opinion: Let’s look forward to an era of value in media measurement

Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help […]

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