How to Win Over Journalists and Improve Your Earned Media Coverage
Looking for ways to increase your brand’s coverage in earned media? We surveyed more than 3,100 journalists in 17 markets across the globe to collect actionable insights that will help you focus your energy, build your credibility and, ultimately, improve your media outreach. Use this tip sheet to calibrate your approach to communicating with journalists - and putting the “relation” aspect of public relations at the centre of your strategy.
Pitching for Event PR: 6 Tips for Smarter Media Outreach
Want to streamline your media outreach for your next event? Download our Events Pitching Guide and use these tips to spark the journalists’ interest.
Four Ways to Use Social Media for PR
PR and comms teams don’t have to limit their social strategies to just posting media announcements or organizational updates.