If there’s one thing 2020 has taught us, it’s that nothing is predictable. We’re living in an extraordinary time; where people and brands have had to adapt, innovate and survive in precarious conditions.

Watch the on-demand recordings from our first virtual CommsCon21, a digital experience where PR and comms professionals were invited to gain knowledge and inspiration on how to meet the challenges to come. Take the first (virtual) steps with us to embrace a new era of comms. ​

 

When lockdown hit and pubs shut their doors, Budweiser Brewing Group launched the Save Pub Life campaign to offer financial support. Maeve Atkins, External Communications Manager shares the story behind the defining campaign, its impact on the struggling industry, and the lessons learned.  

 

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Diversity and inclusion came into the limelight in 2020, with many companies scrutinized for woke washing and others held accountable for lack of action. Join this session for an open and honest conversation about diversity in the PR industry. How can we improve it in an authentic way? And what are the benefits of inclusion to your business? 

 

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Each year the media face new challenges and trends, all with a knock-on effect on PR practices. We know that the pandemic changed the way we consume news, but will we ever recover from the fallout? Top journalists as they share their predictions, insights and tips for the future. ​

 

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Both navigating and innovating amid periods of disruption can be a hard feat, but one thing is for sure – understanding the change in customer needs and expectations is crucial to gain a competitive edge. 

Our panellists have continued to find success and maintain their market position in turbulent times. They will unveil any lessons around innovating, adapting, and putting the customer at the forefront of comms.

 

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Putting yourself up to delivering real insights has never been more important. Today a lot can linked between company culture and measurement. How does data affect our position in the workplace? And how can it shape the future of comms? Jamin Spitzer, Founder of Abacus Insights Partners will dive into the value of comms measurement and reveal his best-in-class insights process.

 

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The convergence of marketing and communications continues to rank highly in industry trends. And while this notion may have been running in the background for some time, a surge in modern-day technology and data has revealed a new set of shared disciplines between the two professions.

Imparting her knowledge on the subject, we bring you a keynote address from Barbara Bates, CEO at Hotwire. 

 

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