PR in the Age of Misinformation: Building and Maintaining Brand Trust
PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.
12 dos and don’ts for optimising your content
We’ve put together a guide to help you optimise your content for PR. Download our tip sheet now and start creating engaging, actionable, and stand-out content.
2020 PR Trends
The 2020s will be the decade of the communicator. Download this E-book to learn how these trends will shape the PR industry in 2020 and beyond.
PR and SEO: A Beginner's Guide
We’ve put together an eBook to demonstrate why PR and comms pros should care about SEO, and how to measure it.
Here Comms Santa Claus: Cision's most festive case study is here!
See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.
Grow Your PR Presence For 2020 Toolkit
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
2019 Global Comms Report
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries to uncover recent shifts and advancements in communications.
European Communication Monitor 2019
Social & Influencer Guide for PR
Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.
Press release analyser tool
Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.
How to write a press release in four easy steps
Learn the best ways to optimise your press releases and maximise coverage using this guide.
Cision’s 2019 State Of The Media report
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
2018 Global Comms Report
From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
The four steps to building a foolproof crisis comms response
This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
The ultimate media monitoring buyer’s guide
PR and comms professionals have been monitoring the media for mentions of their brand for years. Long before the days of digital, there were sophisticated efforts to curate news cuttings from across the world.
Cision State of the Media report 2018
The media has faced a series of unprecedented challenges over the past 12 months. So for the 2018 State of the Media report, we surveyed 1,355 journalists from across the globe on the big issues that are transforming the media.