In today’s overly complex media landscape, PR and communications professionals have a profound challenge of both navigating all the noise to identify the most relevant conversations and deriving key insights from those conversations to inform future decisions.
The 2023 AI Media Landscape Report sheds light on some of the conversation surrounding one of today’s most talked-about topics: Artificial Intelligence (AI).
Through our research, we sought to understand how traditional media outlets are covering the topic of AI as well as how social media users are discussing AI, and what both reveal around public perception of AI and the brands associated with AI.
For PR and corporate communications teams in particular, this report will help:
- Identify key influencers and opinion leaders in the AI space
- Gain insight into the types of AI-related topics and stories that are resonating with the public
- Better understand the concerns and interests of key audiences
Get key takeaways and next steps that you can act on right now – whether you’re thinking about AI-specific messaging or something broader.
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