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Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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The Growing Importance of ESG in Communications

Learn how to optimise brand messaging whilst managing brand reputation and maximising investment opportunities in Volume III of our Shaping Narratives series.
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CisionOne Outreach. Proactively discover the journalists and influencers who will tell your story best with the world's most accurate, global database of AI and human-validated media profiles.
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2023 State of the Media Report

Now in its 14th year, Cision’s State of the Media Report sets the industry standard resource for PR, marketing and communications professionals who seek to understand today’s media landscape and its impact on their current and future strategies.
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MONITOR

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CisionOne Monitoring. See the most relevant news, trends and conversations that matter to your brand with the world’s most comprehensive monitoring service.
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Stance: The Next Generation of Sentiment Analysis

Sentiment has been the communication industry’s go-to solution for audience analysis for well over a decade. Despite its flaws, it’s been the only way to interpret the intent behind people’s words at scale.
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INSIGHTS

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Insights for Data-Driven Comms Strategies

The combination of expert Analysts with advanced brand tracking technology to understand what your audience is saying, why they’re saying it, and what you should do next.
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The PR Lifeline:
A guide on how to manage a PR crisis

This step-by-step guide from the Cision Insights team explores how brands should respond to a crisis.
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JOURNALIST SERVICES

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MEDIA COFFEE

Tips for Crafting Press Releases and Working with Journalists

With Thread MB's Laura J. Wellington

In our latest episode of Media Coffee we speak to US journalist Laura J. Wellington to get her top tips on crafting press releases and how best to work with reporters.

Laura is a successful technology entrepreneur, award-winning children’s entertainment creator, author and has seen her career cross into both PR and journalism.

She has written for publications including The Wall Street Journal, The New York Times and The Huffington Post, and is the founder of online magazine Thread MB. Laura also created the ZNEEX social app and gave the TEDx talk What's She Got That I Don't?

3 press release recommendations for comms professionals looking to connect with journalists:

Ensure your press release has a strong headline to draw attention – and know that less can sometimes be more
Tuesdays, Wednesdays and Thursdays, early in the morning, are the best times to send out press releases
Wait at least two days after sending a follow-up, and look to LinkedIn to connect with journalists

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Meet The Panelists:

Media Coffee with Laura J. Wellington