Media Coffee: Communicating With the LGBTQ+ Community

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In our latest episode of Media Coffee, recorded for Pride Month, we get insight on the best ways to communicate with the LGBTQ+ community.

We’re joined by Peter Williams, founder of Gayther, and Sophie Perry, founder of the LGBTQ+ Journalism Network, to discuss what PR professionals and companies should keep in mind when creating press releases for LGBTQ+ outlets.

3 recommendations for working with journalists who write for the LGBTQ+ community:

Define your audience and objectives, keeping in mind that the LGBTQ+ community is made up of smaller groups with different priorities and focus
Demonstrate an authentic interest and showing actions that have made an impact for the community, such as charity support, grants or funding
Take the time to understand the language of the community (asking pronouns is one example)

Gayther is a platform dedicated to bringing members of the LGBTQ+ community together through services, business listings and much more.

The LGBTQ+ Journalism Network provides network, support and resources for LGBTQ+ people working in, or studying, journalism in the UK.

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