The latest instalment in our 2017 Cision webinar calendar – ‘What SMEs and start-ups can really expect from a PR campaign’ is now available to watch again.

We invited in Kate Hartley, MD of Carrot Communications to share her views  – from working with large corporations, as well as smaller budgets afforded to SMEs and start-ups.

Spanning a career of over 25 years, Kate gives real-life examples of what we can really expect to gain from a PR campaign.

Listen out for her key takeaways, but as a quick snippet – here are our top three:

  • Create a platform you can own
  • Get your messaging right from the outset
  • Be flexible and speak at everything you can