Date: Tuesday 22 May
Time: 14:00 – 15:00
Register your place
Fake news, declining trust in social media, search engines bypassing traditional outlets and more have transformed the media over the past 12 months.
For Cision’s 2018 State of the Media survey, we wanted to discover what these changes mean for PR professionals. So, we polled 1,355 journalists from across the globe on the big issues shaping the industry.
This webinar will explore our key findings – with expert commentary from Jack White, celebrity content director, Now, Women’s Own, Woman, Women’s Weekly and W Communications account director Sean Allen-Moy along with Cheryl Douglas, Cision’s head of media research and jobs.
Douglas will summarise this year’s key takeaways, before passing over to White as he talks about how journalists and PRs can work together to tackle the biggest challenges facing the media today. Then, Allen-Moy will draw on his experience working at Sky News and the BBC to consider what this all means for comms professionals.
Topics to be discussed include:
- What journalists say is the biggest challenge facing the media today.
- Which sources of brand information journalists trust the most.
- How PRs can secure more coverage and build stronger relationships with journalists.