Date: Tuesday 26 June
Time: 15.00 – 16.00
The overwhelming majority of PRs are actively trying to evaluate the success of their activities. But, new research from AMEC and Cision shows that fewer than one in four regularly link PR performance to their brand’s reputation or business objectives.
Now, there’s a way to find out if your competitors are beating you at PR measurement and see how to ensure your comms initiatives are working as efficiently as possible with the rest of the marketing mix.
It’s called ‘maturity mapping’ – and in this webinar, Paul Hender, Cision’s head of insight, will show you how it works.
Joining him will be Ben Levine, FleishmanHillard Fishburn’s head of research, analytics and measurement, and Colin Wheeler, MD at Survey Solutions. They’ll share a wealth of insights to help you enhance the performance of your comms initiatives.
Topics to be discussed include:
- How to map your organisation’s evaluation practices against your peers’ and see where your strengths and weaknesses lie.
- What you can do today to take your PR measurement programme to the next level and drive business results.
- Why integrating evaluation across PESO and understanding PR’s contribution in context is the future of PR measurement.