The Book of Man is very careful with the brands it chooses to partner with, its editor Martin Robinson revealed in our CisionMeets… webinar.
Robinson noted that while there are great opportunities for brands to work with the title across the theme of new masculinity, any partner would need to actively share this vision.
“The brands that we’re already working really get it and are giving new representation to men. It has to be those types of people, who understand what we’re all about,” Robinson said.
Robinson also discussed the purpose behind the website, the best ways for PRs to get his attention and the title’s growing events portfolio during the course of the hour-long the webinar.
To hear everything Robinson had to say, fill out the form to access the webinar on-demand.