Malin noted that the title’s small editorial team meant that they were able to turn around stories very quickly, often receiving pitches in the morning and producing a piece for the website by the afternoon.
“If we get something through in the morning which we think is a good story then we will run it at the drop of a hat,” she said. “The great thing about being small is that you’re nimble, I don’t need to go through someone else. We don’t have anything to stop us from being able to just run a feature.”
She added that the trend-based nature of the online magazine meant that while the team did not need a forward features plan, they make a note of key events at the start of the week which they’ll cover.
In front of a packed audience at The Trampery, Malin went on to discuss the best way to pitch stories to the team, consuming and knowing the website like a reader, its expanding number of events and the future of online media.
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