Social media may be maturing as a medium but journalists are finding new ways for making social networks and platforms work for them in their day-to-day jobs.
This year’s edition of the Social Journalism Study, which Cision conducts annually with Canterbury Christ Church University, reveals the emergence – from a social media perspective – of a new group of journalists, who we call the messengers, and who use social media to communicate with the public more than any other group.
The study shows that social networks, such as Facebook, have replaced Twitter and other microblogs as the most used platforms but time spent on social media and views about its importance to journalism have remained stable. Publishing and promoting content are key drivers of use.
This White Paper, using new findings and the UK 2017 Social Journalism Study, explains how journalists use social, the nine key ways social media is affecting UK journalism, journalists’ concerns over fake news and, ultimately, explores what all of this might mean for PR and comms professionals