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Gone are the days when you’d have to rely solely on soft metrics like reach or AVE when reporting to company stakeholders.
Right now, the best communicators are using new technology to show the impact earned media has on conversions, lead generation, revenue and more.
These are the same insights that have fuelled rapid expansion in the paid and owned media industries in recent years.
Now, you too can use them to make the case for increased investment in PR and comms.
With case studies from Bacardi, The Museum of London, The Stroke Association and more – this white paper
reveals how you can use the latest measurement techniques to maximise the impact of your earned media programmes.
What’s more, it provides a closer look at the new technology set to revolutionise PR in the coming months. By
incorporating these ideas into your earned media programmes today, you can ensure your company’s comms
strategy is ready to claim its place at the heart of the marketing mix.
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