How Prevalent Is Generative AI in PR and Comms?
Artificial Intelligence (AI) has been with us for some time, with spell checkers, smart speakers. and GPSs utilizing the technology. In PR and communications, it’s been the backbone of sentiment analysis for a decade, but in the last 12 months, generative tools like ChatGPT, Gemini and Midjourney have opened the doors to content creation at speed and scale.
How to Write a PR Pitch That Gets Results: 7 Journalist-Approved Tips
Master the art of writing effective PR pitches. Get insight and tips from 3,000+ journalists worldwide on how to stand out, grab attention, and secure media coverage.
Crisis Comms Checklist
A crisis can happen fast, and you need to be ready when it does. This checklist is designed to guide you through a crisis as it happens.
How PR Pros Can Think More Like Marketers – and Why They Should
This article explores the convergence of PR and marketing in today's digital world, emphasizing the importance of aligning strategies to navigate evolving trends effectively.
![[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne](/content/dam/cision-uk/webinars/cisionone-gorkana-webinar-mar-7-2024/CisionOne-Gorkana-Webinar-1280x720-Thumbnail-Live.png "[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne")
[On-Demand Webinar] The Next Generation of Media Intelligence: From Gorkana to CisionOne
Explore CisionOne, a revolutionary media intelligence platform, and the evolution of Gorkana. Learn key features and strategies from Luke Williams, CisionOne Product Marketing Manager. Elevate your media outreach to new heights!
PR in the Age of Misinformation: Building and Maintaining Brand Trust
PR in the Age of Misinformation: Building and Maintaining Brand Trust looks at the rise of fake news, false information, and deepfakes – and the strategies (both proactive and reactive) that public relations and communications professionals can adopt to help counter their spread.
How PR and Comms Teams are Rethinking Their Social Media Strategies
Discover key insights from the 2024 Global Comms Report on PR and social media strategies, highlighting emerging platforms and influencer trends.
9 Strategies to Maximize the Impact of Your Earned Media Coverage
Maximize the impact of your earned media coverage by syndicating it across platforms, sharing it with prospects, integrating it into owned channels, leveraging paid ads, repurposing content, nurturing media relationships, measuring reach, and celebrating internally.
The Surprising Link Between Tech Industry Trends and Your PR Strategy
Just as companies like Apple, Amazon, and Meta race to produce the most cutting-edge products and services, PR teams hurry to bring attention and awareness to those companies, product and services. So who’s winning? And more importantly, what can we learn from those winners?
Which Influencers Are the Most Effective? The Answer Varies
Do celebrities still hold the power of persuasion? They’ve long been viewed as the ultimate influencer, but must PR and communications professionals rely on the likes of Taylor Swift and Timothée Chalamet to win hearts and minds?
What's Next After X? The Future of News on Social Media
What is the future of news in social media's changing landscape? Cision hosted a Women in Journalism panel event that asked: what's the next big platform for journalists?
The Rising Influence of PR and Comms in the C-Suite: 3 Strategies to Keep Your Seat
Three strategies for PR and comms to maintain their seat at the C-suite table and have a meaningful impact on the business based on insights from the 2024 Global Comms Report.
PR Statistics: 2024 Global Comms Report by the Numbers
Cision and PRWeek recently surveyed more than 400 senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key statistics from the report.
How Communications Teams Differ Around the World
The 2024 Global Comms Report Global reveals significant shifts in PR and communications. From measuring success and crisis management to social media channels and influencer impact - adaptability is key.
Best of Media Coffee: Journalists on What They Really Want From PRs
Our first Media Coffee of 2024 is a look back at our previous episodes, bringing insight from journalists across the globe on what they really want from PRs. Hear from agencies like the UK’s PA Media, France’s AFP, and the Netherlands’s ANP, plus tips for working with the retail, food and consumer sector.
Key Takeaways from 'How ESG Storytelling Impacts Your Brand' Webinar
We recently spoke with experts from United Airlines and Kellanova about the evolution of ESG messaging. And their advice is clear: avoid greenwashing, prioritise clear communication, and maintain consistency to effectively navigate the landscape of public relations in sustainability. Read our recap to gain insights into the best way to help your ESG message resonate with audiences.
New PR Influencers and Changing Social Strategies: The Biggest Takeaways from the 7th Global Comms Report
For the seventh year running, Cision and PRWeek have joined forces for the Global Comms Report, a collaboration that looks at the biggest challenges and opportunities PR and communications industry professionals face right now. This year’s survey saw 427 senior industry professionals from across 10 countries take part to give a snapshot of shifting and emerging trends, and what they mean for communicators moving forward.
2024 Global Comms Report: Elevating & Evolving
The 2024 Global Comms Report from Cision and PRWeek reveals key insights into public relations and communications strategies, with a focus on trends in social media, influencer engagement, adoption of new technologies like AI, and the increasing importance of data-driven decisions in PR.
PR Handbook: How to Get Media Coverage in Germany
Pitching your story and garnering publicity internationally can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in a foreign market. The PR Handbook: How to Get Media Coverage in Germany dives into the German market to highlight some crucial insight for PR professionals.
![[On-demand Webinar] How ESG Storytelling Impacts Your Brand](/content/dam/cision-uk/webinars/how-esg-storytelling-impacts-your-brand/PRN-On-Demand-ESG-Webinar-thumbnail.png "[On-demand Webinar] How ESG Storytelling Impacts Your Brand")
[On-demand Webinar] How ESG Storytelling Impacts Your Brand
PR Newswire’s Glenn Frates moderated a panel of experts, which included Leslie Scott, Managing Director, Global Response and Corporate Communications at United Airlines, and Kim Sundy, Senior Director, Sustainability at Kellanova. They discussed the public interest and trends around ESG, and how PR and comms professionals are relied upon more than ever to support brand ESG initiatives.
PR Leaders Predict Increased AI Adoption, Data Integration, and C-Suite Demand in 2024
Given the tremendous evolution of the PR industry year after year, we asked some of our resident PR and communications thought leaders-whose expertise and backgrounds span content marketing, digital distribution, storytelling, technology, and analytics-about the trends, tools, and tactics they believe will shape the year ahead for the PR and corporate communications industry.
PR Handbook: How to Get Media Coverage in France
Pitching your story to publications overseas can present challenges, particularly if you’re unfamiliar with the journalists, outlets, and local audiences in the market. The PR Handbook: How to Get Media Coverage in France dives into the French market to highlight some crucial insight for PR professionals.
3 New Year’s Resolutions for PR and Comms Teams to Embrace in 2024
The start of a new year often brings a surge of optimism and a list of aspirational resolutions, but let's be honest - keeping those resolutions past January is no small feat. In the fast-paced world of PR and communications where every word matters, staying ahead requires more than just good intentions. So, as the calendar flips to 2024, let's make a few New Year's resolutions that aren't destined for abandonment. These are the commitments that will not only endure, but also elevate your initiatives throughout the year. From fostering collaboration to embracing technology, these resolutions are not just promises - they're a roadmap to lasting success.
2024 PR and Comms Content Planning Calendar
It’s never too early to start working on your strategic PR plan and never too often to revisit it. That’s why we’ve built this content planning calendar. The 2024 PR and Communications Content Planning Calendar is designed to guide you through the creation of your annual content strategy and communications plan.
Battle of the Christmas Adverts 2023
Christmas doesn’t truly start in the UK until adverts from high street retailers arrive. John Lewis, M&S, Aldi and many more have all become festive favourites thanks to their heartwarming marketing campaigns, but how do 2023’s ads fare when it comes to UK traditional and social media coverage? We analysed media conversation around the launch of 22 brand campaigns – from John Lewis’ Venus flytrap to Asda and Michael Bublé – to see who wins the battle of the Christmas adverts.