View by interest
This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.
Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.
The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.
+44 (0)20 7074 25605 Churchill Place, Canary Wharf, London E14 5HU
+44 (0)20 7074 2560from 8 AM - 5 PM GMT