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Cision's latest white paper - Is influencer marketing a busted flush? – details why the sector has lost its sheen and what the potential consequences could be for marketing and PR.
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
This white paper examines how the integration of marketing disciplines changes the way PR campaigns are executed - find out how Earned Media Management helps.
This white paper will detail the principles behind Smart Engagement and how you can go about incorporating the Earned Media Management tenet into your strategy.
Download this Cision white paper to understand how to use an Influencer Graph as part of the Earned Media Management PR strategy.
This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.
Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.
The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.
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