E-books & Guides

23 Apr 2020

Cision’s 2020 State of the Media Report: UK Edition

Cision’s biggest annual State of the Media Report 2020 explores media trends from over 3,200 top journalists across 15 countries.

16 Jul 2019

Is influencer marketing a busted flush?

Cision's latest white paper - Is influencer marketing a busted flush? – details why the sector has lost its sheen and what the potential consequences could be for marketing and PR.

01 May 2019

Cision’s 2019 State Of The Media report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

11 Mar 2019

Creating integrated campaigns with Earned Media Management

This white paper examines how the integration of marketing disciplines changes the way PR campaigns are executed - find out how Earned Media Management helps.

11 Feb 2019

Smart Engagement: an Earned Media Management strategy

This white paper will detail the principles behind Smart Engagement and how you can go about incorporating the Earned Media Management tenet into your strategy.

08 Jan 2019

Earned Media Management: building an Influencer Graph

Download this Cision white paper to understand how to use an Influencer Graph as part of the Earned Media Management PR strategy.

22 Aug 2018

The four steps to building a foolproof crisis comms response

This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

04 Jul 2018

Combining art and science in effective communications

The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.

29 May 2018

Why it’s time for CMOs to embrace PR and comms

Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.

27 Apr 2018

3 reputational risks facing the FMCG industry

The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.