E-books & Guides

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Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This 10-step checklist is designed to guide you through a crisis as it happens.

Podcasts for PR

This e-book walks through how to take advantage of podcasts in your PR strategy by either creating a podcast or gaining mentions in existing podcasts.

Reinventing the Press Release for a New Decade

Learn how to personalise your news and its distribution in a way that will adapt and evolve to the new decade.

An influence framework for PR

Influence is many things and it's important to understand all aspects of it in order to tap into it most effectively

12 dos and don’ts for optimising your content

We’ve put together a guide to help you optimise your content for PR. Download our tip sheet now and start creating engaging, actionable, and stand-out content.

2020 PR Trends

The 2020s will be the decade of the communicator. Download this E-book to learn how these trends will shape the PR industry in 2020 and beyond.

Social & Influencer Guide for PR

Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.

Integrating earned media into paid & owned

Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.

Media Pitching Manual for PR and Comms Professionals

A practical guide and insider tips to working better with the media.

Press release analyser tool

Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.

How to write a press release in four easy steps

Learn the best ways to optimise your press releases and maximise coverage using this guide.

Is influencer marketing a busted flush?

Cision's latest white paper - Is influencer marketing a busted flush? – details why the sector has lost its sheen and what the potential consequences could be for marketing and PR.

Cision’s 2019 State Of The Media report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Creating integrated campaigns with Earned Media Management

This white paper examines how the integration of marketing disciplines changes the way PR campaigns are executed - find out how Earned Media Management helps.

Smart Engagement: an Earned Media Management strategy

This white paper will detail the principles behind Smart Engagement and how you can go about incorporating the Earned Media Management tenet into your strategy.

Earned Media Management: building an Influencer Graph

Download this Cision white paper to understand how to use an Influencer Graph as part of the Earned Media Management PR strategy.

The four steps to building a foolproof crisis comms response

This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

Combining art and science in effective communications

The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.