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A crisis can happen fast, and you need to be ready when it does. This 10-step checklist is designed to guide you through a crisis as it happens.
This e-book walks through how to take advantage of podcasts in your PR strategy by either creating a podcast or gaining mentions in existing podcasts.
Learn how to personalise your news and its distribution in a way that will adapt and evolve to the new decade.
Influence is many things and it's important to understand all aspects of it in order to tap into it most effectively
We’ve put together a guide to help you optimise your content for PR. Download our tip sheet now and start creating engaging, actionable, and stand-out content.
The 2020s will be the decade of the communicator. Download this E-book to learn how these trends will shape the PR industry in 2020 and beyond.
Best practices for social media are constantly in flux and influencer marketing is just solidifying itself as the strategy evolves into its own industry. We’re taking the guesswork out of both for PR and comms pros by putting together this guide, which will walk you through everything you need to know.
Not only is earned media a more highly trusted form of media, but it’s now also possible to track and measure it in the way comms pros have been able to track and measure paid and owned media for years.
A practical guide and insider tips to working better with the media.
Cision's free press release analyser tool tracks aspects which determine whether your release will engage journalists, such as the length of the heading, quality of the copy, use of quotes and whether you have included images.
Learn the best ways to optimise your press releases and maximise coverage using this guide.
Cision's latest white paper - Is influencer marketing a busted flush? – details why the sector has lost its sheen and what the potential consequences could be for marketing and PR.
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
This white paper examines how the integration of marketing disciplines changes the way PR campaigns are executed - find out how Earned Media Management helps.
This white paper will detail the principles behind Smart Engagement and how you can go about incorporating the Earned Media Management tenet into your strategy.
Download this Cision white paper to understand how to use an Influencer Graph as part of the Earned Media Management PR strategy.
This Cision white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
The comms industry has traditionally talked about the craft of communications, messaging and the power of creativity. Great storytelling, rather than a systematic process, has been the prerequisite to getting your message across.
Consumers trust earned media more than any other kind of marketing. It can generate the greatest returns. Yet most companies are still under investing in it.
The £350 billion FMCG industry is changing fast. Companies are facing reputational risks from shifting consumer preferences, new political pressures and resistance to healthier product ranges.
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