E-books & Guides

11 Dec 2020

2021 Content Calendar

Cision's 2021 Content Calendar is designed to guide you through planning and adapting your content strategy throughout the year.

26 Nov 2020

Measurement Month Toolkit

As it’s Measurement Month, we’re sharing some best practices in measuring the effectiveness of communications.

12 Nov 2020

Reputation As A Manageable Business Asset

Learn how to analyse your brand reputation and use that data to guide your brand's communications and overall business strategy.

09 Nov 2020

[On-demand webinar] 2020 State of the Press Release

Join our experts as they discuss why the press release is still very much alive and kicking.

01 Nov 2020

Measuring PR's impact: the framework for digital PR

Grab our latest e-book to see how to take PR measurement to the next level by using essential metrics, tools and best-practices.

20 Oct 2020

A Decade's Worth of Insight Into Media Preferences

We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.

15 Sep 2020

State of the Press Release 2020

We have analysed 100,000 press releases to provide communicators with proven best practices.

25 Aug 2020

Raconteur Insights | High Performance Media

Discover 5 key steps to establishing the perfect media mix, the impact of influencer marketing in the B2B world and the role of data in your media strategy

17 Aug 2020

The (Ugly) Truth Behind PR's Go-To Numbers

If PR wants a seat at the table, they need to prove their impact with tangible and actionable KPIs

12 Aug 2020

Data-Forward Strategy

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

05 Aug 2020

Measuring Brand Sentiment

How does your audience feel about your brand? Download this e-book to learn how to measure brand sentiment.

03 Aug 2020

[On-demand webinar] Turning Measurement Planning into Practice

Alongside AMEC and CSM, we discuss the value and meaning of measurement planning as part of your comms strategy.

07 Jul 2020

[On-demand webinar] COVID-19 Comms: What's Next?

What's next? Preparing for the next phase of comms in a coronavirus world.

02 Jul 2020

Social Listening for PR and Comms Pros

Learn the best way to listen and monitor what clients and prospects are saying about your brand, industry and competitors.

25 Jun 2020

The Next Step: Adapting Your Comms Strategy in Challenging Times

Our latest e-book gives strategic guidance for how to pivot your comms strategy and stay on top of current events.

16 Jun 2020

Turning Audience Analysis Into Actionable Results

Understanding audience analysis data helps comms pros shape effective campaigns that have actionable results.

04 Jun 2020

7 Steps for PR Professionals to Build Better Relationships with Journalists

Tips on what you should be doing – and what you should avoid – to develop and nurture lasting relationships with journalists

29 May 2020

[On-demand webinar] Current Climate Comms

Steering your comms strategy during the pandemic

23 Apr 2020

Cision’s 2020 State of the Media Report: UK Edition

Cision’s biggest annual State of the Media Report 2020 explores media trends from over 3,200 top journalists across 15 countries.

16 Apr 2020

Crisis Communications Toolkit

Are you and your team ready for a comms crisis? Use this toolkit to prepare a fool-proof PR strategy for when a crisis hits.

02 Apr 2020

[On-demand webinar] COVID-19 Comms: Best Practices

On-demand webinar with a panel of comms experts.