The Cision Communications Cloud features a suite of metrics and automated analyses that translate your activities and earned media coverage into valuable insights and most importantly verifiable return-on-investment.

Earned media analytics

Earned media analytics

Context is everything. Cision’s advanced analytics offering includes key metrics that illustrate how well your brand is positioned in news media coverage, going beyond simply reporting that a news item has been placed.

  • Prominence scoring ascribes a metric to how often and in what position your brand is mentioned
  • Impact scoring takes your prominence score and applies a multiplier based on the type of publication or channel your coverage has landed
  • Social share of voice: Automated share of voice analyses can be conducted on all media channels
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Website analytic integration

Website analytic integration

Tell your return-on-investment story better by integrating website analytics into your PR metrics reporting.

  • The one step integration embeds your analytics account into Cision Comms Cloud
  • Track coverage that your brand generates organically by attributing that coverage into any campaign.
  • Integrate UTM codes into your analytics tools and CRM platform
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Campaign reporting

Campaign reporting

Present your results, highlight your team’s success and make your coverage shine with Cision’s campaign reporting tools.

  • Use the Cision Comms Cloud like a bespoke PR customer relationship management system
  • Track coverage that your brand generates organically by sending that coverage to any campaign
  • Brand it, share it, and repeat your analyses with teams and clients quickly and easily
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