Industry News

Profiling PR’s rising stars on International Women’s Day

To celebrate the role of women in PR, Cision asked nine rising stars under 30 to discuss what drew them […]

Opinion: Why PR needs to keep it human to survive

Mike Sergeant, consultant, international leadership communications adviser and author of PR for Humans: how business leaders tell powerful stories, discusses […]

PR Case Study: W Communications – Jif Pancake Day

W Communications used two conveniently named celebrity influencers to help lemon juice brand Jif create cut-through on Pancake Day. Campaign: […]

Angelica Malin: We’re very open to PR pitches

About Time magazine runs more stories based on PR pitches than other outlets, editor-in-chief Angelica Malin revealed at this morning’s […]

A media briefing with About Time Magazine

I went along to my first ever Cision media briefing this morning, where PRs gathered around the croissants and coffee […]

Opinion: Operating with a Year Zero state of mind

Mark Stringer, CEO of PrettyGreen, explains the agency’s Year Zero focus and why it didn’t make a song and dance […]

PR news round-up (25 February – 1 March)

Here’s a round-up of PR news over the past week, including the CisionMeets… About Time media briefing, insights on creativity […]

Kev O’Sullivan: Measurement is a creative’s best friend

PR creatives rely on the work of research and measurement teams to prove their work is making an impact, FleishmanHillard […]

Opinion: Employers lead the way in Trust Barometer

Thom Holliday, marketing manager at Edelman, discusses the findings from the agency’s latest Trust Barometer. In 2019, the Trust Barometer […]

Opinion: Five steps to creating a crisis comms plan

David Sykes, account manager at Carrington Communications, details how you should go about creating a crisis comms plan and what […]

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