Opinion

Higginson Strategy’s Esmé Parkins: We need to rebrand PR

Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]

Embracing imperfection and learning from failure on the journey to enlightenment

Screwing up and doing it wrong may not sound like the most inspiring themes from a three-day summit on measurement, […]

Clarion’s Amanda Meyrick: Why reverse mentoring bridges the generational gap

Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]

Launch’s Oliver Druttman: How to be crisis ready in an online world

Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response. […]

Industry reaction to Cision’s 2019 State of the Media report

Since its launch two weeks ago, Cision’s 2019 State of the Media report sparked discussion in both the communications and […]

The PHA Group’s Ben Cossor: How to PR fintech start-ups

Ben Cossor, account director at The PHA Group, presents his tips on how fintech start-ups can grow their profile. Venture […]

Opinion: Think secondary audience first to realise experiential’s potential

Jack Lamacraft, MD of brand experience agency The Park, discusses the ways in which marketers can maximise the effectiveness of […]

Opinion: Why the pen is mightier than the pixel

Holly Ashford, senior content manager at Babel PR, argues that in this very visual world, there is always a place […]

Opinion: The most common PR mistakes startups make

Dominic Pollard, director at City Road Communications, reveals the PR mistakes startups make and how to avoid them. Actively engaging in […]

Opinion: It’s time for influencer marketing to grow up

James Sharman, VP, commercial at influencer marketing platform Buzzoole, discusses the importance of transparency and availability of data in influencer marketing.  […]

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