Opinion

Opinion: Let’s look forward to an era of value in media measurement

Andy West, group chief development officer at Hotwire, examines the future of earned media measurement and how this can help […]

Opinion: The benefits of independent PR networks

Guy Walsingham, CEO of Red Lorry Yellow Lorry, argues that independent PR networks offer the best solution to managing international […]

Opinion: Why PR needs to keep it human to survive

Mike Sergeant, consultant, international leadership communications adviser and author of PR for Humans: how business leaders tell powerful stories, discusses […]

Opinion: Operating with a Year Zero state of mind

Mark Stringer, CEO of PrettyGreen, explains the agency’s Year Zero focus and why it didn’t make a song and dance […]

Opinion: Employers lead the way in Trust Barometer

Thom Holliday, marketing manager at Edelman, discusses the findings from the agency’s latest Trust Barometer. In 2019, the Trust Barometer […]

Opinion: Five steps to creating a crisis comms plan

David Sykes, account manager at Carrington Communications, details how you should go about creating a crisis comms plan and what […]

Opinion: Six things PRs and journalists get wrong about each other

Donna Bowater, associate at Marchmont Communications and former journalist, reveals the six incorrect perceptions PRs and journalists have about each […]

Opinion: How to succeed in fintech and influence people

Nick Murray-Leslie, CEO and principal at Chatsworth Communications, explores the growth of fintech and why “building a better mousetrap is […]

Opinion: Why PR and communications agencies should consider specialising

Victoria Moffatt, founder of specialist legal PR agency LexRex, explores why agencies who find their niche can be hugely successful. […]

Opinion: Improving mental health one of PR’s top priorities in 2019

Mark Flanagan, UK managing director at Portland, warns that the comms industry needs to tackle work-related stress and ensure it […]

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