Opinion

Opinion: Improving mental health one of PR’s top priorities in 2019

Mark Flanagan, UK managing director at Portland, warns that the comms industry needs to tackle work-related stress and ensure it […]

Opinion: The power of podcasts for PRs

John Higginson, MD of Higginson Strategy, explores the reasons behind the renaissance of podcasts and why the agency is starting […]

Opinion: How to decode youth identity in the social age

Timothy Ranger, head of brand at ZAK, uses the agency’s recent research to explore how to communicate effectively with generation […]

Opinion: Why team diversity goes beyond fulfilling quotas

Following the findings in the 2018 Global Comms Report, that for senior marcomms professionals raising suitability of talent is a major worry, […]

Opinion: Why challenger agencies can compete with the big networks

Barbara Bates, global CEO at Hotwire, provides insight into key areas challenger agencies can go the extra mile to compete […]