Beyond AVE: 5 Ways to Measure the Impact of Earned Media
AVE has long been the go-to measurement metric, but it has its limits. Let's take a closer look at what AVE is, why it can be problematic, and what metrics PR teams can and should focus on beyond AVE.
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
The Business Case for Centralising Your Media Intelligence Efforts
As executive teams rely more heavily on their communications teams to advise on strategic initiatives, it is more critical than ever to have comprehensive, reliable data to inform that guidance.
Staying Human: The Case for Technology to Enrich, Inform and Shape the “R” in PR
How the right combination of technology and people enables PR and communications professionals to deliver better value, efficiently and effectively.
3 Key Trends in Communications and Measurement for 2023
2022 has come and gone, and we’re into 2023 with a bang. Cision's Senior Director, Head of Analysis for EMEA, Barnaby Barron, highlights some of the key trends we’ve seen and expect to continue to see this year - and what they mean for...
Comms in a Financial Crisis: Lessons from The Financial Times's John Gapper
The financial world has been reshaped dramatically by technology in recent years. The rise of digital-first challenger banks like Starling and Monzo have given consumers instant smartphone access to their accounts – all without the need for physical ...
The Biggest Challenges and Opportunities for Communicators in 2023
Communicators today face significant challenges: rapid social and economic change, increased political strife, global upheavals, climate crisis, the COVID-19 pandemic, war in Ukraine and a rapidly evolving media landscape. Communication...
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
From the moment she became sovereign in 1952, Queen Elizabeth established a distinctive communications style that she carried throughout her reign, and she showed great consistency in maintaining her voice and her personal brand. Though her time as...
Messaging in the Metaverse: The Potential for Brands
Metaverse is a word that seems to be on everyone’s lips these days – from Mark Zuckerberg to Chrissy Teigen to your own CEO – but what is it, why has it become such a buzzword, and what do you need to know about it?
8 Lessons in Communication Strategy: Learning from Volodymyr Zelenskyy
President Zelenskyy is widely acknowledged as a master of communication and the lessons below are gifts for us all as we, too, endeavor to own critical moments. That said, we hope we never lose sight of the daily struggle that’s been the result of...
The Evolution of Media: Where Next for the Motor Show?
The motor show was long seen as the primary destination for carmakers looking to lay down a marker and exhibit their latest models and cutting-edge concept vehicles. For years, manufacturers flocked to destinations like Detroit, Geneva and Tokyo and ...
Cision Meets: Adam Shepherd, PodPod
Haymarket has launched an editorial brand for the podcast industry, PodPod - we spoke to Editor Adam Shepherd to learn more about what they've got planned, and why this young medium has now "made it"
How to Communicate During Times of Uncertainty: 4 Key Takeaways for PR and Comms Pros
While the future often looks uncertain, few could have predicted how dramatically recent events have destabilised the world. In 2022 we're facing an ongoing pandemic, the war in Ukraine, ongoing supply chains issues, an energy crisis and economic...
The Role the Media Plays in a Car Purchase Journey: A View From Autovia
For consumers looking to make an EV their next car purchase, navigating the road to electric brings many questions. How does the car charge? What range does it have with a full battery? Where to start with the myriad choices on the market? Answering ...
The Consumer Purchase Journey in an Evolving Media Landscape
In the last few years, events have been unfolding at high-speed, whether that be global pandemics, huge supply chain issues or more recently major wars in Europe. As a result, it's been difficult to keep up with what those changes mean for different ...
Cision Meets: Eleanor Young, RIBA Journal
How can the world of architecture respond to the climate emergency? Eleanor Young, Editor of RIBA Journal, spoke to Cision about the challenges the industry faces and "covering sustainability in everything we do". She discusses developments at RIBAJ ...
Cision Meets: Isabella Fish, Drapers
Deputy Editor Isabella Fish spoke to Cision about her journey into B2B journalism, her advice to young journalists and Drapers pitching tips for PRs.
Cision Meets: Allen Arthur, Solutions Journalism Network
How does solutions journalism work? We spoke to Allen Arthur of Solutions Journalism Network to find out more about journalists who are training a “new muscle” by investigating “good ideas that are showing promise”.
10 Essential TED Talks to up Your Corporate Communications Game
F. Scott Fitzgerald once said, “Genius is the ability to put into effect what is on your mind.” For marketing and communications professionals, this can be especially challenging when the goal is to convey a particular message or tell a story about...
How UK Consumers Are Responding to the Energy Bills Crisis
The cost of living crisis has hit UK consumers hard in 2022. The average annual grocery bill is forecast to rise by more than £450, petrol and diesel fuel prices have reached record highs of £191.53-per-litre and £199.05 respectively, and...
How Leading PR Pros Solve 3 of Today's Biggest Industry Challenges
You put a lot of time, effort and (let’s be honest) talent into your media strategy, so why don’t your earned media results reflect that? It’s a common frustration among PR professionals, especially as they vie for attention amid a shrinking pool of ...
Audience Profile: The Business Decision Maker
This will be a deep-dive into the Business Decision Maker audience profile. The focus will be on giving communications professionals the tools and knowledge they need to make actionable decisions based on this information, and highlighting the...
How Audience Insights Can Close Common Gaps in Your Communications Reports
Are your reports telling you what you really need to know... or are they simply a way to retrospectively justify decisions that were taken earlier on in the process? We show you how to take a step back and look at your reports on a top-level, so...
Cision Meets: John Crowley, Headlines Network
John Crowley spoke to us about the pressures journalists have faced both before and since the pandemic, and what Headlines Network is doing to address mental health in the media and communications industries
The Anatomy of a Modern Audience
What are the data points that matter – and don't matter – when it comes to measuring a modern audience? We all know by now that age, gender, and earning brackets are just the tip of the iceberg in terms of what we can know about audiences. But what...
What Are the Biggest Challenges Journalists Face in 2022?
The role of a journalist has evolved at a rapid pace over the last two decades. Driven by the shift to online news consumption and the pandemic creating a new world of hybrid work, reporters are facing obstacles their predecessors never experienced.