Here’s a bumper round-up of PR news from the past two weeks, including highlights from CommsCon X Insights, new hires at BCW and Cognito and wins for instinct, MRM and Mischief.
CommsCon X Insights
If you were not able to make it to CommsCon X Insights, or want a reminder of the great insights from our speakers, watch our highlights video and read our review of the event and individual sessions:
- The key takeaways from CommsCon X Insights
- Cision senior research analyst Jazmine Duncan discusses the Insight into reality session
- Andra Chezan, senior research analyst at Cision, blogs about the How does PR prepare for the age of AI? panel
- Cision research analyst Dona Bouloud reviews the How to measure magic panel
- Rosie Ballard, senior research analyst at Cision, talks about Cision Insights COO Timo Thomann-Rompf’s keynote on the impact of new comms technology
Karen Robson, head of marketing communications at AXA UK, and Pippa Strutt, head of external communications at AXA PPP Healthcare, reveal the story behind the brand’s #InMyCorner campaign.
Mia Hodgkinson, senior content producer and copywriter at The Property Buying Company, talks about her role, changes in the property sector and her drive to increase the sector’s diversity.
PR case study
BCW has appointed The Sun‘s deputy political editor Steve Hawkes as head of strategic media in London. Hawkes will be part of the agency’s issues and public affairs team, reporting to the division’s managing director, Nick Williams.
KWT Global has promoted co-founder Gabrielle Zucker to the position of president. She will be responsible for staff leadership, business development and operational excellence across the agency’s New York, London and Toronto offices.
PRCA deputy director general Matt Cartmell is to leave the organisation to launch an agency providing content and communications services.
Financial services and tech specialist agency Cognito has appointed Sebastian Mathews as EMEA managing director. The consultancy has also promoted Yvonne Maher to deputy managing director.
Black Sun has hired David Treahearn as head of digital delivery. He will work alongside the agency’s client partners to provide a holistic, integrated approach to client service.
Cheshire-based agency No Brainer has announced three new hires and a number of promotions. Rebecca Sweeney joins the agency as an account manager, while Will Catterall and Helen Lang have both been hired as account executives. No Brainer has also promoted Lauren Pritchard to account director, Michelle Turner to senior account manager, Hannah Jones to account manager, Emily Craig to senior account executive and Melissa Philips to operations and projects manager.
Property specialist Building Relations has appointed Katie Herbert as an account manager.
Faith PR has hired Cherelle Jones as an account manager. She will work across a number of the agency’s key accounts.
M&S Food has appointed instinct to launch the retailer’s “Little Shop” customer campaign. The agency will develop an integrated comms campaign spanning celebrity endorsement, influencer partnerships and a press office function.
Promote PR has been selected as the lead agency for an integrated marcomms campaign promoting the London 2019 World Para Swimming Allianz Championships.
Software development firm Dev Clever has appointed The PHA Group to handle its UK PR and comms. The agency will increase Dev Clever’s exposure and brand awareness in sector-specific markets, including education, brand marketing, leisure, business and technology.
Stand Agency has announced two new client wins. The agency will deliver a three-year comms programme for the Institute of Groundsmanship, while also handling a PR campaign for the Engineering Development Trust which will last until the end of the year.
Hemp brand Celtic Wind Crops has hired Kazoo to launch the brand in the UK. The agency’s brief encompasses consumer PR and social, with the aim of raising awareness around the Celtic Wind brand and helping to educate the media and consumers about what CBD oil is and how it can best be used.
FleishmanHillard Fishburn has developed a youth and culture offering to help brands connect with up-and-coming audiences, sitting within its UK brand marketing division. The offering will be headed up by Lauren Winter, partner and head of brand & consumer marketing EMEA, while associate director Claire Barry will lead the team day-to-day.
Food and drink specialist agency William Murray has launched a consumer arm following new client wins and the appointment of Sarah Harding as an account director. Harding and fellow account director Emma Hawley will lead the new division.
Medical comms firm Cactus Communications has launched Impact Science, a new service which aims to build an ecosystem to enable academics, technical journals and professionals societies to better share research papers to a wider audience.