Here’s a round-up of PR news from the past week, including CommsCon X Insights, the AMEC Awards and wins for Launch, Popcorn PR and Frank.
CommsCon X INSIGHTS
Last November, Cision held #CommsCon18 – our first ever communications congress where we brought together the biggest and best in PR and spent a whole day discussing the state of the industry with high-profile panel events, keynotes and debates.
But this year we’re going to approach things a little differently and will be hosting a variety of smaller, themed events throughout the year as part of the CommsCon franchise – so what’s next?
On June 25, we bring you CommsCon X INSIGHTS – the first event of our series and which concentrates on comms measurement and proving ROI in an era where AI and machine learning are looking to transform the PR industry.
In a world of big data, we will be discussing why it’s more crucial than ever before for communicators to maximise their humanity with authentic, creative and effective campaigning – and how to utilise the theory of ‘people plus tech’.
Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response.
In winning the Grand Prix for the most effective media intelligence, research & insights company campaign for its work on Slimming World’s Carbfusion activation, the company secured one of only two Grand Prix prizes handed out on the night. In addition, judges awarded Cision a further four gold, two silver and one bronze awards. Of the gold awards, CommsCon won Best use of measurement for a single event and the full write-up can be found here, while the full list of winners is available here.
Headland has appointed two new partners. Susanna Voyle has joined the consultancy with immediate effect, while the firm has also promoted Toby Pellew to the position.
Wool firm The Woolmark Company has hired Steve Toal as communications consultant UK. He will lead the company’s UK comms activity, with the appointment marking the first time the business has brought comms in-house.
Business insurance provider Simply Business as appointed Frank as its lead comms agency. Frank will develop strategies across owned, earned and paid channels, helping the company to champion the contribution of small businesses to the UK economy.
Sauce Communications has announced two new client wins. Cobra Beer has appointed the agency to handle all of its UK comms activity, while subscription service Craft Gin Club has selected Sauce to launch both a summer and Christmas campaign.
Bakery brand Bells of Lazonby has appointed Paula Hunter from PR Hunter to help launch its new Bells & Whistles range of vegan cake slices.