In winning the Grand Prix for the most effective media intelligence, research & insights company campaign for its work on Slimming World’s Carbfusion activation, the company secured one of only two Grand Prix prizes handed out on the night. In addition, judges awarded Cision a further four gold, two silver and one bronze awards.
As well as the Grand Prix, Cision’s work on Carbfusion also won golds for Best measurement of consumer communications, Best use of integrated communication measurement/research and Best use of a measurement framework.
Cision is also proud to have secured gold for Best use of measurement for a single event for CommsCon18; the first time an evaluation company has won an AMEC Award for its own work on its own event.
CommsCon18 was congress which looked to ignite an “earned media revolution” and get communicators to demonstrate their value using measurement, which has now been recognised for its use of measurement.
Both Cision France’s work across the beverage sector and Cision’s analysis for CNBC International won silver and bronze respectively in the Best multi-market reporting category, while Cision and PRIME Research’s work with Kia received a silver for Most impactful client recommendations arising from a measurement study.
In addition, Cision was namechecked on Red Consultancy’s Rubbish Cafe campaign for Ecover, which won gold for Best use of measurement for a single event and silver for Most effective planning, research and evaluation of consumer communications.
Timo Thomann-Rompf, COO of Cision Insights, said: “I am thrilled Cision had such a successful night at the AMEC Awards. Securing the highest number of awards of any organisation – plus being namechecked on two more – is a huge honour, as is being awarded a Platinum Grand Prix award.
“Both the number and quality of these awards demonstrates the great work that our Cision Insights team deliver for clients. They are testament to people behind Cision Insights and I couldn’t be prouder of every single one of them for helping us to secure these wins. In particular, the work which Cision Insights’ Slimming World team put into measuring the Carbfusion campaign is deservedly reflected in their success.”
Jenny Caven, head of external affairs, Slimming World, added: “I’m thrilled that we’ve won gold at the AMEC awards for the third year in a row for our work with Cision, and winning a Grand Prix award really is a defining moment for us. It demonstrates that the Slimming World/Cision collaboration is among the best out there in the industry when it comes to measurement.”
“Working together has enabled us to focus on what really matters: understanding how our earned media strategy is maximising the quality of exposure across multiple channels and ensuring better integration across earned and shared media. We have better insight too into how this is influencing audience perception and contributing to our mission to help people live healthier and happier lives and achieve their dreams.”
A full list of results from last night’s AMEC Awards can be found here.